PORTFOLIO

PORTFOLIO

I'm Laura Widjaja, a marketing student at Loyola Marymount University, Los Angeles. I’ve been passionate about fashion since I can remember. I’m interested with marketing, public relations, digital marketing, social marketing and fashion editorial job position.

Laura Widjaja

What is Fashion to me?

“Fashion is the most powerful art there is. It’s movement, design and architecture all in one”.

“Tell me a little bit about yourself”

A passionate fashion enthusiast, my love for fashion was first inspired by my mom. Ever since I was a little girl, she introduced me to the world of style: outfit pairings, iconic designers, fashion magazines, and everything in between. I still remember during school when my friends were asked what they wanted to be when they grew up. While others said astronaut, chef, or author, I confidently said, “I want to work in fashion.” Even back then, I knew fashion was it for me.

I've always had an entrepreneurial spark and was quick to catch on to trends. I used to sell heirloom-style rainbow rubber bracelets just for fun when they were popular. A lot of my friends were selling them too, but I wanted mine to stand out. So I added personalized charms with people’s initials, making each bracelet unique. That small detail became my selling point, and soon, I found myself connecting with buyers and building relationships naturally. It was playful, but it taught me something real—I loved marketing. Even as a kid, people would tell me I’d be great in PR and marketing.

That’s why I chose to pursue a bachelor’s degree in marketing. It brings together everything I love: creativity, communication, storytelling, and brand building. And most of all, because I’ve always known exactly what I want to do.

Here’s bit about myself:)

Education

  • Business Administration major

    During my time at Pasadena City College, I developed a strong foundation in business principles, completing courses that honed my skills in key areas essential to the business world. Relevant coursework includes:

    • BUS 101: Introduction to Business

    • BUS 245: Business Law

    • ACCT 001A: Financial Accounting

    • SPCH 001: Public Speaking

    These courses provided me with a comprehensive understanding of business operations, legal frameworks, financial management, and effective communication, all of which are critical to succeeding in the fashion marketing industry.

  • Marketing Major
    At Loyola Marymount University, I developed a solid foundation in marketing principles through rigorous coursework and practical applications. Key courses that shaped my expertise include:

    • BCOR 3510: Marketing and Business Communication

    • MRKT 3512: Customer Insights

    • MRKT 3513: Rethinking the Marketplace

    • MRKT 4510: Advertising and Promotion Management

    • INFT 1200: Business Information Technology

    • MRKT 4593: Brand Storytelling

    These courses equipped me with a deep understanding of marketing strategies such as consumer behavior, promotional techniques and branding. While my Business Information Technology class honed my proficiency in essential software tools such as Microsoft Excel, PowerPoint, Access, and Word that ensure I have the technical skills necessary for success in the field.

Work Experience

est 2024

Nana Jacqueline PR & Social Media Intern

est 2024

Michele Marie PR intern

est 2024

LAFW event production

Campus organization involvement

  • I’m in charge of the media department at ILMU (Indonesian association at LMU). I’m in charge of making the contents and raise awareness of ILMU’s Instagram account and collaborated with other Indonesian organization from other universities (USC, UCLA, UCI, etc)

  • I’m the secretary of Fashion society at LMU. I’m in charge of setting up weekly meeting and reaching out to LMU alumnis that are working in fashion industries and fashion entrepreneurs to speak at our monthly fashion seminar.

  • I’m was in charge of PR department at ASPCC (Associated students at Pasadena City College). I’m in charge of outreaching other student organizations at PCC and collaborated with them to host events.

  • I was in charge of PR at Permias Pasadena (Indonesian organization at PCC) and outreaching other Indonesian organization from other college.

  • I was the secretary at AGS PCC and I was in charge of events and monitoring our board members.

Campus involvements

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Campus involvements 〰️

Picture with the head of PR Ashley Koopote(left) and Social media Kensingten Olsen(right)

  • During my 2024 summer break, I interned at Nana Jacqueline as their social media and PR intern. I managed their social media platforms like Instagram, TikTok, and Pinterest. I pitched celebrities and influencers that matched the brand image to promote our products and also did research of their background to make sure they would be a good fit to represent the brand. I also kept an eye on trending content and used that to create posts that helped reach our target audience and grow our social media followers and engagement. I managed the “Halo Collection” launch event at the SLS Hotel, Beverly Hills by pitching to agents of celebrities and influencers and doing background research on their social media influence which helped increase exposure for the Nana Jacqueline brand.

  • During my time as a VIP PR intern at Michele Marie PR, I gained valuable hands-on experience in the fast-paced world of celebrity and lifestyle PR. I helped with media outreach, organized celebrity gifting, and monitored social media endorsements for high-profile clients. I also supported event coordination, learning how to manage the different moving parts of high-level events. This experience gave me a solid understanding of how PR works, especially when working with well-known brands and celebrities.

  • As an Event Production Assistant at Los Angeles Fashion Week (LAFW), I collaborated with event producers, designers, and backstage teams to ensure the seamless execution of high-profile fashion shows. My responsibilities included managing backstage operations, assisting models and designers, coordinating dressing areas, and supporting VIP guest experiences. I contributed to the setup and breakdown of venues, ensuring the staging, lighting, and seating arrangements were polished and aligned with event standards. This role honed my time management, problem-solving, and collaboration skills while providing hands-on experience in the fast-paced world of fashion event production.